NEWS ALERT – New survey reveals insurance producers’ preferences
We just completed analysis of a survey of insurance producers conducted in September 2009. Using Mintel Comperemedia’s Insurance Producer Panel, we asked questions about producers’ attitudes and...
View ArticleIntimidated by annuities? Insurers want to help
Nearly two in five insurance agents (39%) told us they don’t sell annuities. Among agents with less than five years’ experience, that percentage rises to 45%. Annuities are one of the most complex...
View ArticleIs social media the answer for insurance companies?
A recent article in National Underwriter Property & Casualty talks about social media and advanced technology in the insurance industry: “The study by Deloitte suggests that firms that are...
View ArticleUpdates from the database…
It’s been a busy week here at Mintel Comperemedia. We’re closing in on the end of the year and trying to get a lot done before 2010 begins! Here’s an update of what we’ve been up to: – A press release...
View ArticleTrue mobility: Telecom industry steps up netbook marketing efforts
We live in a mobile world. From iPhones to BlackBerrys and Wi-Fi to mobile hot spots, our population is becoming increasingly mobile and increasingly dependent on mobile devices. Leading the mobile...
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2010 Financial Services Trends – get the slides here
We had a successful webinar yesterday; thanks to all who attended! Sorry about the sound difficulties at the beginning of the webinar. Those of you who tuned in submitted tons of great questions about...
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WEBINAR: “Insurance Communication: Moving Into Tomorrow”
We’re hosting a free webinar today on the future of insurance marketing communication. You can register by clicking here. The current economic slump, mixed with new technologies evolving in the world...
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Q&A from “Insurance Communication: Moving Into Tomorrow”
Thank you to everyone who attended my webinar on February 25, 2010 about the future of insurance communication and marketing. I hope you found the information useful and relevant to your business, and...
View ArticleQ&A from “The Insurance Marketing Mix: Social Media’s Effect on Direct Mail”
Thank you to everyone who attended my webinar yesterday on the impact social media is having on insurance marketing. If you missed the live webinar but you’d still like to download a copy of the slides...
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